Trash Bin

Creativity Saves Lives

Creativity involves thinking of various ideas that can break barriers, make an impact in the market, and create a leading brand. Each day, members of the creative team spend hours brainstorming, sketching, and coming up with ideas about how to pitch for new clients and how to improve service to current clients. The hours go by without ever really stopping to think – what can we do for the community?

The way people drive affects each and every one of us daily. Driving has become so bad, that it has reached a point where people are afraid to go out on the road.

Cars were created for transportation. Roads were created to lead us to our destination. However, did the inventors ever think that one day this great innovation will be the scene of death for thousands of innocent people?

Let the Ad Industry look at this issue seriously. The number of accidents on the road in Kuwait is phenomenal. The loss of innocent lives – drivers and pedestrians – is just as shocking.

I have decided to dedicate my creativity and passion to convey a message to drivers. Think twice about your destination – would you rather end up in a coffin or at home with your family and children?

Memac Ogilvy Kuwait is launching this campaign to encourage people to drive safely and not drive themselves to death. Even if people have a disregard for their own lives, it is imperative that they take a look at the lives of other people around them. Life is valuable – give it some respect.

As creative people, we can do something about this tragedy. Let’s use our talent to convince clients and people around us to drive safely and make our country a safer place.

Eli Bouchaaya