The Pro activity:
In light of what is happening regionally and particularly Egypt, I woke up this morning and I felt that we have to do something to support Egypt.
So, we proactively came up with a creative concept that aims at communicating a strong message for the people of Egypt.
This idea will be communicated through social media channels.
Eli BC
The reaction:
Lovely for having thought about us in this exceptional time. I salute both the initiative and the ideas.Will need to see if we can publish those either thru Mindshare or any other independant publication or even media broadcast such as Arabia.As well we can brand them.
Will let you know the outcome
Regards
GWA
MD of Cairo office
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