My Profile

Name: Eli Bouchaaya,
Creative Director

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Profile: I have more than 20 years of experience in the field of communication, and have enjoyed working in different markets, in multinational agencies and on MNC and local accounts.
Records: My career was developed through a various international agencies starting with Intermarkets, BBDO, Saatchi & Saatchi, Publicis, Team Y&R and through to Memac Ogilvy.
Awards: I had the good opportunity of building a great portfolio, winning new business along with 27 advertising awards: IAA/in Egypt ‘99/2000
(1 Silver, 1 bronze), in Kuwait KREA and KAAA Awards 2006, 2007, 2008 (7 Gold, 10 Silver, 10 Bronze) and (2 Gold, 1 Silver Lynx Awards, 1 Gold in Cannes awards, IAA Kuwait Awards 7 Gold).

Experience: I cherish working on prestigious clients like Mobinil Telecom and Procter & Gamble, Pepsi, Persil, General Motors in Egypt and Ford, Burger King, Pizza Hut, Applebees, IKEA, Jazzera airways, Al shayaa Co. Burgan Bank, commercial bank, Honda, in Kuwait and I along with my team was wholly involved in it starting from launch to brand building, including the tactical campaigns.
Education: I entered advertising profession after finishing my graduation in Lebanon from the University for Arts and Graphics. My huge burst of energy is never ending and that is pretty much in a loop mode. When I am not cracking ideas for advertising concepts, I am upgrading my knowledge and skills in the digital medium.
Training: Time management, How to control your stress in Cyprus, Judging creativity in Egypt, Obsession in Cape town, How to win new business, How to be a leader, Big Ideal, D&AD writing skillsin Dubai.
Exposure: Writing my point of views about trends in advertising and my insights in Arab Ad magazine, Kuwait times.