KAAA Awards

My insight

My Profile

Name: Eli Bouchaaya,
Creative Director

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Profile: I have more than 20 years of experience in the field of communication, and have enjoyed working in different markets, in multinational agencies and on MNC and local accounts.
Records: My career was developed through a various international agencies starting with Intermarkets, BBDO, Saatchi & Saatchi, Publicis, Team Y&R and through to Memac Ogilvy.
Awards: I had the good opportunity of building a great portfolio, winning new business along with 27 advertising awards: IAA/in Egypt ‘99/2000
(1 Silver, 1 bronze), in Kuwait KREA and KAAA Awards 2006, 2007, 2008 (7 Gold, 10 Silver, 10 Bronze) and (2 Gold, 1 Silver Lynx Awards, 1 Gold in Cannes awards, IAA Kuwait Awards 7 Gold).

Experience: I cherish working on prestigious clients like Mobinil Telecom and Procter & Gamble, Pepsi, Persil, General Motors in Egypt and Ford, Burger King, Pizza Hut, Applebees, IKEA, Jazzera airways, Al shayaa Co. Burgan Bank, commercial bank, Honda, in Kuwait and I along with my team was wholly involved in it starting from launch to brand building, including the tactical campaigns.
Education: I entered advertising profession after finishing my graduation in Lebanon from the University for Arts and Graphics. My huge burst of energy is never ending and that is pretty much in a loop mode. When I am not cracking ideas for advertising concepts, I am upgrading my knowledge and skills in the digital medium.
Training: Time management, How to control your stress in Cyprus, Judging creativity in Egypt, Obsession in Cape town, How to win new business, How to be a leader, Big Ideal, D&AD writing skillsin Dubai.
Exposure: Writing my point of views about trends in advertising and my insights in Arab Ad magazine, Kuwait times.

Gree Or you don't.

Good Vibes, Great taste

The single idea was focusing on the combination between music and taste.

Sale is Pregnant

I love this simple Sale ad. It was created for Baroue.

Global WARming

This ad was created 3 years ago for Ogilvy Red Pages.

Marina FM, 2007 Winner award ads At KAAA

The famous Maria FM ads that won Gold and Silver awards in the Arab award ad ceremony in 2007.

Filter. Winner of CSR campain in Dubai

EQUATE has the passion to create, to constantly come up with new ideas. With its productions there are endless possibilities whereby the company can give to the community. Not only does it contribute to shaping the daily life of individuals with the products it generates, but it also helps shape the future in a healthy way. The (NZLD) and (Carbon Emission Reduction) projects are initiatives that confirm EQUATE’s commitment to the community at large, helping Kuwait build a healthy and green future for its people.

Shaking Hands

The official print campaign for Kuwait to celebrates 50th anniversary of independence and 20th anniversary of liberation, and 5th anniversary of HH the Amir's assumption of power in February 2011.

Kuwait has taken positive steps towards complete development in economics, education, health, social and cultural affairs.

Development and prosperity cannot be achieved without true national unity and joint efforts to the benefit of the country and public interests, as His Highness the Amir Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah said in his speech to the Kuwaiti people on March 19, 2008, "We are all loving brothers, and there is no place for sectarianism or tribalism, our loyalty is to the country we live in, and through our unity we can build a prosperous country."

The Kuwaiti people have proven throughout history that they are united despite their differences. Kuwait's national celebrations are an opportunity to give more to this generous country, as those two celebrations are very special to all Kuwaitis hearts.

Many factors contribute to the development of the people and state, including the education system, family and society, all reinforcing generations in serving Kuwait with loyalty, sacrifice and hard work.

On 25th of February, Kuwait celebrates its National Day to mark the creation of Kuwait as a nation in 1961. On this day, the national celebrations include public meetings and get-togethers, firework displays and a spirit of celebration that imbues every Kuwaiti Public buildings are illuminated on the occasion and Kuwaitis, young and old, wear their national dress to participate in the festivities.

Wooden man

This concept was created for Dar Al Shifa Hospital Diabetes campaign.

The scissor

This concept was created for Dar Al Shifa hospital for the Breast Cancer campaign.
Regards to my team.

Baroue Launch TVC

PFChang's ad

DASH 2 TVC

Dash, A hand that cares

Baroue, A dream world

Aspirations TVC

Best of 2009 work

Love u, Love U Nuts

Castania campaign was so successful and people loved it. Simple, Graphic and vector trends

Arab Ad cover 2009

Here was the cover design for Arab Ad cover 2009.

La Corida

Arab Ad cover 2010

Arab Ad selected my cover design for the second time in a raw. So I have inside the magazine issue my overview toward 2011 and some of our portfolio.

Eye Glasses is looking for a job

The idea was so simple, what is the future of the eyeglasses?
Regards to HN

Pollution

Think before you smoke

The idea was inspired from a Shisha smoker, when he told me that he can not stop it and he is attached to it.

IKEA JAZZZZZ

The brief was to put a picture of the musician and a nice headline with few body copy.
The result is to break the rules of the brief and to came up with an out of box idea that IKEA loved it.

Pro active ideas for Egypt

The Pro activity:

In light of what is happening regionally and particularly Egypt, I woke up this morning and I felt that we have to do something to support Egypt.
So, we proactively came up with a creative concept that aims at communicating a strong message for the people of Egypt.
This idea will be communicated through social media channels.
Eli BC

The reaction:

Lovely for having thought about us in this exceptional time. I salute both the initiative and the ideas.Will need to see if we can publish those either thru Mindshare or any other independant publication or even media broadcast such as Arabia.As well we can brand them.
Will let you know the outcome
Regards
GWA
MD of Cairo office

Unchain Barriers

I would like to congratulate all the brave Egyptians for unlocking all the social and political barriers that engulfed them for the past 30 years and welcoming a new age of freedom.