Monday, February 28, 2011

Filter. Winner of CSR campain in Dubai




EQUATE has the passion to create, to constantly come up with new ideas. With its productions there are endless possibilities whereby the company can give to the community. Not only does it contribute to shaping the daily life of individuals with the products it generates, but it also helps shape the future in a healthy way. The (NZLD) and (Carbon Emission Reduction) projects are initiatives that confirm EQUATE’s commitment to the community at large, helping Kuwait build a healthy and green future for its people.

Shaking Hands



The official print campaign for Kuwait to celebrates 50th anniversary of independence and 20th anniversary of liberation, and 5th anniversary of HH the Amir's assumption of power in February 2011.

Kuwait has taken positive steps towards complete development in economics, education, health, social and cultural affairs.

Development and prosperity cannot be achieved without true national unity and joint efforts to the benefit of the country and public interests, as His Highness the Amir Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah said in his speech to the Kuwaiti people on March 19, 2008, "We are all loving brothers, and there is no place for sectarianism or tribalism, our loyalty is to the country we live in, and through our unity we can build a prosperous country."

The Kuwaiti people have proven throughout history that they are united despite their differences. Kuwait's national celebrations are an opportunity to give more to this generous country, as those two celebrations are very special to all Kuwaitis hearts.

Many factors contribute to the development of the people and state, including the education system, family and society, all reinforcing generations in serving Kuwait with loyalty, sacrifice and hard work.

On 25th of February, Kuwait celebrates its National Day to mark the creation of Kuwait as a nation in 1961. On this day, the national celebrations include public meetings and get-togethers, firework displays and a spirit of celebration that imbues every Kuwaiti Public buildings are illuminated on the occasion and Kuwaitis, young and old, wear their national dress to participate in the festivities.

Wooden man



This concept was created for Dar Al Shifa Hospital Diabetes campaign.

The scissor


This concept was created for Dar Al Shifa hospital for the Breast Cancer campaign.
Regards to my team.

Saturday, February 19, 2011

Love u, Love U Nuts



Castania campaign was so successful and people loved it. Simple, Graphic and vector trends

Arab Ad cover 2009


Here was the cover design for Arab Ad cover 2009.

La Corida

Arab Ad cover 2010




























































Arab Ad selected my cover design for the second time in a raw. So I have inside the magazine issue my overview toward 2011 and some of our portfolio.

Eye Glasses is looking for a job


The idea was so simple, what is the future of the eyeglasses?
Regards to HN

Pollution

Think before you smoke































The idea was inspired from a Shisha smoker, when he told me that he can not stop it and he is attached to it.

IKEA JAZZZZZ





























The brief
was to put a picture of the musician and a nice headline with few body copy.
The result is to break the rules of the brief and to came up with an out of box idea that IKEA loved it.

Pro active ideas for Egypt
























































The Pro activity:

In light of what is happening regionally and particularly Egypt, I woke up this morning and I felt that we have to do something to support Egypt.
So, we proactively came up with a creative concept that aims at communicating a strong message for the people of Egypt.
This idea will be communicated through social media channels.
Eli BC

The reaction:

Lovely for having thought about us in this exceptional time. I salute both the initiative and the ideas.Will need to see if we can publish those either thru Mindshare or any other independant publication or even media broadcast such as Arabia.As well we can brand them.
Will let you know the outcome
Regards
GWA
MD of Cairo office

Unchain Barriers





















I would like to congratulate all the brave Egyptians for unlocking all the social and political barriers that engulfed them for the past 30 years and welcoming a new age of freedom.