Obsession: When you come to think of it…All great achievers were obsessed with the goal they were trying to achieve. Without obsession, it is difficult to be a winner.
Monday, February 28, 2011
Filter. Winner of CSR campain in Dubai
EQUATE has the passion to create, to constantly come up with new ideas. With its productions there are endless possibilities whereby the company can give to the community. Not only does it contribute to shaping the daily life of individuals with the products it generates, but it also helps shape the future in a healthy way. The (NZLD) and (Carbon Emission Reduction) projects are initiatives that confirm EQUATE’s commitment to the community at large, helping Kuwait build a healthy and green future for its people.
Shaking Hands
The official print campaign for Kuwait to celebrates 50th anniversary of independence and 20th anniversary of liberation, and 5th anniversary of HH the Amir's assumption of power in February 2011.
Kuwait has taken positive steps towards complete development in economics, education, health, social and cultural affairs.
Development and prosperity cannot be achieved without true national unity and joint efforts to the benefit of the country and public interests, as His Highness the Amir Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah said in his speech to the Kuwaiti people on March 19, 2008, "We are all loving brothers, and there is no place for sectarianism or tribalism, our loyalty is to the country we live in, and through our unity we can build a prosperous country."
The Kuwaiti people have proven throughout history that they are united despite their differences. Kuwait's national celebrations are an opportunity to give more to this generous country, as those two celebrations are very special to all Kuwaitis hearts.
Many factors contribute to the development of the people and state, including the education system, family and society, all reinforcing generations in serving Kuwait with loyalty, sacrifice and hard work.
On 25th of February, Kuwait celebrates its National Day to mark the creation of Kuwait as a nation in 1961. On this day, the national celebrations include public meetings and get-togethers, firework displays and a spirit of celebration that imbues every Kuwaiti Public buildings are illuminated on the occasion and Kuwaitis, young and old, wear their national dress to participate in the festivities.
The scissor
Wednesday, February 23, 2011
Tuesday, February 22, 2011
Sunday, February 20, 2011
Saturday, February 19, 2011
Arab Ad cover 2010
Think before you smoke
IKEA JAZZZZZ
Pro active ideas for Egypt
The Pro activity:
In light of what is happening regionally and particularly Egypt, I woke up this morning and I felt that we have to do something to support Egypt.
So, we proactively came up with a creative concept that aims at communicating a strong message for the people of Egypt.
This idea will be communicated through social media channels.
Eli BC
The reaction:
Lovely for having thought about us in this exceptional time. I salute both the initiative and the ideas.Will need to see if we can publish those either thru Mindshare or any other independant publication or even media broadcast such as Arabia.As well we can brand them.
Will let you know the outcome
Regards
GWA
MD of Cairo office
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